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Final Compilation

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  Task 1 :   Press link to see details Task 2 :   Press link to see details Task 3 :   Press link to see details Final Design From Task 3   LIM JIA YU_THE SILENCE OF THE LAMBS_TASK 3 Final Reflection Looking back at this short but intense semester in the Design Principles course, I realise how much I’ve grown. Not only in technical knowledge but also in my understanding of visual communication and creative thinking. This module wasn’t just about learning theories,  it was about applying them, analysing real-world design works, and eventually creating something of my own. What have I learnt in this module? Throughout this module, I explored key design principles like Gestalt theory, contrast, emphasis, balance, repetition, movement, and more. Initially, they seemed like abstract concepts, but as I analyzed different artworks and applied these principles in my projects, I began to see how they influence design in a practical way. I learned how to break down a...
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Task 1 - Exploration

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Timeframe : Week 1 - Week 3 Instruction Press Link to View MIB (A) Describe the design principles & select suitable design examples. (B) Select and explain the chosen art/design work that piques your interest. (C) Lecturer's feedback. (A) Design Principles 1. Gestalt Theory Gestalt theory is a set of psychological concepts that describe how the human brain naturally organises visual information by viewing things as a whole rather than individual pieces, creating a coherent and meaningful image, even when presented with complex arrangements.  (i) Similarity Similarity refers to the concept of having multiple elements in a design share visual characteristics such as colour, shape, or size, giving the impression that these elements are related and belong to the same group. Resulting in a sense of visual unity and organisation within the design.  Sky and Water I Artist : M.C Escher Year : 1938 Medium : Woodcut print Size : 43.66 cm x 43.82 cm  Example : The artwork "Sky a...
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Task 2 - Visual Analysis & Ideation

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Timeframe : Week 3 - Week 5 Instruction Press Link to View MIB (A) Visual analysis.  (B) Sketch and describe 3 ideas on how the selected design can be improved.  (C) Lecturer's feedback.  (A) Visual Analysis  Chosen Design From Task 1 The Silence of the Lambs Artist: Dawn Baillie Year: 1991 Medium: Print / digital Size: Standard movie poster size (27 x 40 in) Phase 1 - Observation  (Definition : Observation means carefully looking at a design and describing what you see in your own words without jumping to conclusions.)   This movie poster is in portrait format. It features a close-up of a woman's face as the main focus. Her skin is pale, almost ghostly, and her eyes have a weird red hue. The most noticeable element is a large moth covering her mouth, with its wings spread wide. The moth's body bears a distinctive skull-like pattern. The background is plain and fading, so the woman's face and moth are the most prominent aspects. The title of the movie "The ...
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Task 3 - Development & Design

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Timeframe : Week 5 - Week 7 Instruction Press Link to View MIB (A) Select one of the 3 ideas which proposed in Task 2. (B) Develop chosen idea & show progress. (C) Finalise idea. (D) Final design. (E) Lecturer's Feedback. (A) Selected Idea Original Poster Selected Idea From Task 2  (Idea 3) (B) Idea Development & Progress Stage 1 - Collage (Composition) Elements Used In Collage (1) Background that filled with red eyes (2) Ominous red eye (3) Death's head hawk moth (4) Knife (5) Blood on knife (6) Blood dripping Progress Work Stage 2 - Typeface Reference of Typeface (1) Movie release date (2) Movie title (3) Movie's cast and crew Progress Work Stage 3 - Positioning Repositioning (1) Enlarge background (2) Smaller the size of knife (3) Smaller the size of moth (4) Adjust the position of red eye (5) Adjust the position of movie title (6) Adjust the position of word (7) Adjust the position of movie's cast and crew (8) Adjust the position of movie release date Progre...
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