PROJECT 3 - E- portfolio (10%)

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Project 3:

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Typography - Task 3 : Type Design and Communication

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15.11.2025 - 19.12.2025 (Week 8 - Week 13) Lim Jia Yu 0357873 Bachelor of Business (Hons) in Digital Marketing   l   Creative Media Design (Minor) GCD60104 Typography (sec 02) Task 3 (Type Design & Communication) TABLE OF CONTENTS 1. Instructions 2. Feedbacks 3. Reflections 4. Further Readings Instructions <iframe src="https://drive.google.com/file/d/1cLDKQn6hY0SLxbcTtn5xY2bMshOHa45P/preview" width="640" height="480" allow="autoplay"></iframe> Task 3 - Type Design & Communication A) Research Step 1 fonts explorations From the 10 provided fonts, I typed out the letters "H", "o", "g", "b" to compare their characteristics and observe the differences in style, weight, and form among them.  Figure 1.1.1 : Fonts Explorations Step 2 requirements - select one preferred font from the 10 fonts provided - do detail dissection, using letter "H, o, g, b", in Adobe Illustrator - artboard...
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Typography - Final Compilation & Reflection

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22.9.2025 -23.12.2025 (Week 1 - Week 14) Lim Jia Yu 0357873 Bachelor of Business (Hons) in Digital Marketing   l   Creative Media Design (Minor) GCD60104 Typography (sec 02) (Final Compilation & Reflection) TABLE OF CONTENTS & MAIN PAGE LINKS 1. T ask 1 : Exercises   (link)   2. Task 2 : Typographic Exploration & Communication   (link) 3. Task 3 : Type Design & Communication   (link) 4.   Overall Reflection Final Submission Task 1 : Exercises  22.09.2025 - 26.10.2025 (Week 1 - Week 5) Final Work Exercise - (1) Type Expression Figure 1.1 : Final Type Expression, JPEG 300ppi, Grayscale (Week 5, 26/10/2025) Figure 1.2 : Final Type Expression, PDF (Week 5, 26/10/2025) Figure 1.3 : Final Type Expression, GIF (Week 5, 26/10/2025) Exercise - (2) Text Formatting Head Font/s : Univers LT Std (Bold) Type size/s : 16 pt , 29 pt Leading : 19 pt , 32 pt Paragraph spacing : 0 mm Body Font/s : Univers LT Std (Roman) Type size/s : 9 pt...
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Typography - Task 1 : Exercises

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22.09.2025 - 26.10.2025 (Week 1 - Week 5) Lim Jia Yu 0357873 Bachelor of Business (Hons) in Digital Marketing   l   Creative Media Design (Minor) GCD60104 Typography (sec 02) Task 1 (Exercises) TABLE OF CONTENTS 1. Lectures 2. Instructions 3. Feedbacks 4. Reflections 5. Further Readings Lectures W1 Lecture (22.9.2025) Title - Introduction Lecture Video 1: Typo_0_Introduction What is typography ? - the art and technique of arranging type (text)  - to make written language legible, readable, appealing when displayed - arrangement of type includes select typefaces, point size, line length, line-spacing, letter-spacing, adjust the space within    letter pairs - used in movie title, animations, website design, app design, signage design, logo types and so on  How it evolved ?  - over 500 year from calligraphy > lettering > typography  1. Calligraphy       - the art of writing by hand with special tools like brushes o...
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